#1 Women today are more savvy when it comes to sports cars, and maintaining their investments.
Wheels and heels..what a great combination! Beautiful cars, and beautiful women in heels, are two of our favourite things! What’s driving women in the car market today? There are a few reasons for sure and one main reason is that for the first time in history, there are more women licensed to drive than men. Also women control more than $13 trillion in personal wealth today, as compared to $6.5 trillion 10 years ago. Plus, the average American woman is expected to earn more than the average male by the year 2020 – and command up to 22 trillion in spending power. Girl power! Women are also staring to become more prominent figures in the racing arena, and they are also able to connect and get a ton of exposure with their fans using social media platforms. Not every female may be into NASCAR racing, but most have at least heard of Danica Patrick (the most successful women to date in racing). Of course putting that all aside, men still love to see beautiful women in heels next to their favourite sports car, or motorcycle right?